guides

The turbulence of the last three years has meant that logistics has never been more in the spotlight for fashion retail. The pandemic put operations to the test and has shown how vital a resilient supply chain is to a brand or retailer’s bottom line. Many fashion businesses have since…

Drapers’ Gen Z and Millennials report is here to help fashion business leaders understand the next generation of consumers and build strategies to attract and retain this increasingly influential cohort of shoppers. Analysing data from an exclusive survey of 2,000 UK adults, this research continues to unpick Gen Z and…

Drapers Sustainability and the Consumer report is back for 2022, and once again analyses real consumers’ views, preferences and priorities in relation to the fashion industry and important sustainability issues. Dissecting data from an exclusive survey of 2,000 UK consumers, the second edition of the report tracks shoppers’ evolving sustainability…

Change can mean different things to different businesses. But change is needed for the fashion industry to really make a difference in terms of sustainability progress: from small yet impactful adjustments to transforming traditional business models in order to build new brands and better businesses with sustainability in mind. The…

Drapers’ annual consumer research report Gen Z and Millennials is back for 2022, helping the fashion and retail industry to decode this difficult-to-define, yet all-important set of consumers. Who are Generation Z and millennials? What do they really want from fashion brands and retailers? Do they actually care about sustainability?…

Sustainability has been a buzzword in fashion for years. While there has been some great progress in the space, with brands and retailers’ releasing sustainable pledges, innovative launches, and new initiatives, what do consumers really think about sustainability? Do they care about it? Do they understand what sustainability means? And…

With just over half of the global population reportedly now using social media, fashion brands and retailers need to be making the most of a golden global opportunity for additional sales, and growing international reach. Covering Facebook, Instagram, Pinterest, Snapchat and TikTok, the fourth instalment of Drapers Cross-border Ecommerce series…

Despite a tough 2020 for the global luxury sector overall, online sales are set to be the largest channel for luxury goods by 2025, forecasts global insights firm Bain & Company. This exclusive guide, supported by the Department for International Trade, investigates the potential for luxury businesses overseas, and how…

The second of Drapers Cross-border Ecommerce reports focuses on the importance of an omnichannel approach in today’s digitally focused retail climate, and how a successful omnichannel plan can be the key to international success. While marketplaces are one opportunity to expand your business globally, another approach is to meet your…

Part one of Drapers Cross-border Ecommerce series focuses on the power of online marketplaces, and how they can help fashion businesses sell more online internationally. The world’s biggest marketplaces – from the UK’s Asos to Germany’s Zalando, to India’s Myntra and South America’s Dafiti – are already proving to be…